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"Men are like a deck of cards, you need a heart to love 'em, a diamond to marry 'em, a club to beat 'em and a spade to bury 'em”

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Diamond trends news

Why diamond shares crashed in 2008 and now an excellent time to start cutting rough

Unusual diamonds cut, uncut and fancy-coloured diamonds are becoming increasingly popular - and have proved a shot in the arm for the small but increasingly marketing-savvy diamond industry.

Austrian Designs Luxury Diamond Leder hosen Line

Canadian Design at peoples diamond Spectacular Grand Finale for HRD Awards 2007

This diamond neckpiece was designed by an acclaimed India-born, Canadian designer Reena Ahluwalia.

There were in total 38 laurates featured

Online  Diamond trends in advertising

In a brief check for sponsored links (on August 3, 2007) for "diamond jewelry" there was only one product aggregator website buying the keywords. (Google results: No.1 was non-jewelry related website  Manhattan Lasik Center; No.2 ShopNBC.com; No.3 Tiffany. Yahoo!: No.1 was Netaya.com; No.2 JamesAllen.com; No.3 Blue Nile. MSN: No.1 was aggregator biz.com; No.2 primestyle.com.)

YouTube guidelines prohibit direct selling of products on their website, but   diamond jewelers have made their mark just the same. The term "diamond jewelry" resulted in 1,490 returns (on August 3,) with some of the results being a specific match. In the past week alone  "teaser videos" of diamond jewelry have been posted by NevaeHjewelry, diamondsbylauren, Gracie67blue, jewelrypayless, and JewelryBuzz.

All of those IDs (except for one) matched the e-commerce website associated with the product video

read also [ diamond on credit card ] [ diamond ethics ] [ hip hop men diamond jewelry ] [ Man Made Diamond Rings ] [ Market information ] [ hip hop grillz ] [ Why diamonds crashed in 2008 ] Netaya Jewelry 

Online jewelry sales have exploded in recent years, reaching $2.5 billion in 2006, up from $2.1 billion in 2005 and $1.7 billion in 2004, according to IDEX Online, a business-to-business diamond trading exchange that analyzes data from the U.S. Department of Commerce. Buying  a $10 paperback from Amazon or a 99-cent new release from iTunes is now commonplace. But has online shopping matured to the point where people don't blink at dropping a $20,000 half-carat diamond into an online shopping basket or a diamond stud earring and proceeding to checkout?

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