Beyonce
Smells Like Armani Diamonds!
"Diamonds on My Neck," Beyonce Lands Perfume Deal with Armani
found at sohh.com
on Tuesday - May 15, 2007 by Kevin R. Scott
Dreamgirls star Beyonce Knowles is the new face and voice of the Giorgio Armani fragrance Emporio Armani Diamonds.
The singer will appear in both print and television advertising singing her own rendition of a classic American song.
"They have known each other for seven years, and Armani feels Beyoncé represents the glamor and glitz of the fragrance," reports the New York Post. Emporio Armani Diamonds is slated to hit shelves in September.
L'Oreal, Armani's beauty licensee, is currently a co-sponsor of Beyonce's world tour, "The Beyonce Experience." As previously reported by SOHH, Beyonce's tour will be hitting North America starting on July 6 at New Orleans' Superdome for the Essence Music Festival and will continue to run throughout September.
In related news, the Dreamgirls DVD earned $32 million in sales and rentals during its first week on shelves to top the national DVD sales charts released last Wednesday (May
9, 2007). 
So long, TOMMY! Megastar BEYONCÉ has a new fragrance partner
-- GIORGIO ARMANI -- and their offspring Armani Diamonds is
expected to make its debut next year.
The covergirl and designer are partnering on a new
fragrance!
found at etonline.com
May 15, 2007
"Giorgio Armani is proud to announce that Beyoncé will be the face and
voice of Emporio Armani Diamonds, a new fragrance due to be unveiled next
autumn," the label has announced.
The "Irreplaceable" singer has been a walking billboard for Armani
recently, performing at his Spring 2007 fashion show at London's Fashion Week
and wearing his gowns at the Oscars and the Grammys. She's expected to record a
classic song for the scent and will appear in print and TV ads.
A L'Oreal spokeswoman, Beyoncé previously partnered with TOMMY HILFIGER
for its True Star cologne line.
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